The AdSense scheme is the easiest, most convenient way to start earning money on the internet. You don't have to call anyone, send anything or pay to use Google AdSense. It is free and can be quick to join. But a lot of people step into AdSense with all sorts of misconceptions about what the scheme is all about. Many new publishers join the scheme in the hope of making quick AdSense money.
Unfortunately, the reality of AdSense isn't like that. Making AdSense money is not as simple as many people believe.
Making AdSense money can be very difficult, because AdSense like all Pay-Per-Click schemes relies on traffic to work. In fact, it not only relies on traffic to make money, it relies on their participation on your site. For anyone to make money with Google AdSense, they need not only for the visitors to pass through their site but to also actually click on their ads. Without the click you don't earn any money.
So, you might be thinking that getting traffic to your site is no obstacle to earning loads of AdSense money. After all if you get 50 people passing through your site daily and your ads cost $4.00 each you could be earning something in the order of $200.00 a day and $6000 a month.
But only if AdSense was so simple. First, you would be very lucky to get ads delivered to your site that on average earned you $4.00 a click. Realistically, on average you would be lucky to earn $0.50 per click. Also, not everyone who passes your site is going to click on your ads. In fact only a very small number of people interact with your site enough to actually your click on your AdSense ads. Click-Through-Rates (CTRs) on most sites are about 5%. Many AdSense publishers will argue that average click through rates are much less. So in order to earn $100 worth of AdSense cash a day you would need more than 80 times more traffic passing through your site, that is 4000 people (if we use CTRs of 5% and CPCs of $0.50). That's an enormous amount of people; too many for a new AdSense publisher to attract quickly.
As you can see making AdSense money isn't an easy task even for the experienced AdSense publisher. But hopefully by having a realistic understanding of the job required to create a successful AdSense website you will be more prepared for the work involved.
Dari enjoys writing about the net. She has just started using AdSense successfully and wants to share her experience with the rest of the world.